The Apollo Theater re-opened its doors on January 26, 1934.
Originally known as the Hurtig & Seamon's New Burlesque Theater when it opened in 1914, the venue was open to "Whites Only".
Fiorello LaGuardia (prior to his mayorship) started a campaign to close down the city's burlesque joints. Owner Sidney Cohen repurposed The Apollo Theater to a new show format, and opened up the venue to the growing African-American community of Harlem.
Performers of soul, R&B, jazz, vaudeville, rock and roll, swing, gospel music, and comedy made their way to the stage.
Some of the greatest musicians ever to walk the Earth were discovered there, like Ella Fitzgerald, Jimi Hendrix, Billie Holiday, The Jackson 5, Gladys Knight & the Pips, Aretha Franklin, Marvin Gaye, James Brown & the Famous Flames, Patti LaBelle, Stevie Wonder, Ben E. King, Diana Ross & the Supremes, and so many more.
Audition Night gave way to the famous Apollo Amateur Night.